Givenery Garden Embalaža za kremo za roke by Huizi Tian

Givenery Garden Embalaža za kremo za roke by Huizi Tian is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2023

Givenery Garden Embalaža za kremo za roke

by Huizi Tian

Client: Shero Ching

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #141927

View at A' Design Award Press Release Award Badge

Colors

The Design

About Givenery Garden Embalaža za kremo za roke

Givenery Garden je oblikovanje embalaže za komplet treh krem za roke z različnimi učinki in vonji. Komplet vsebuje darilno škatlo, tri posamezne škatle in tri aluminijaste tube. Darilna škatla uporablja strukturo pokrova in podstavka, ki odpiranju doda občutek slovesnosti. Tisk na beli kartonski podlagi in taktilna prevleka ščitita barve ilustracij. Ilustracije združujejo rastlinske elemente, kot so vrtnica, marjetica, bambus in cipresa, z elegantno pisavo s serifi. Temni toni podpirajo mirno vzdušje aromaterapevtskih izdelkov.

The Recognition

About the Bronasta nagrada A' Design Award

Givenery Garden Embalaža za kremo za roke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Givenery Garden Embalaža za kremo za roke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Givenery Garden Embalaža za kremo za roke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Her work, created in 2021, is the packaging design of a hand cream. The product is mainly made up of three hand creams with different effects and tastes. Users are targeted at women aged 25-35 who have certain purchasing power.
Dimensions & Packaging: Giftbox:width276mmxdepth245mmxheight54mm. Simple box:width44.25mmxdepth130mmxheight53mm.
Tags: Packaging design, Handcream, Graphic design, Aromatherapy, Illustration
Production Technology: The design of the gift box selects the heaven and earth cover box type, which adds a sense of ceremony to the opening method and highlights the quality; White card printing and touch paint are used to further deepen the texture on the basis of ensuring the color of illustration. The small box uses the bronzing process to increase the design texture. The product body is made of aluminum tube and printed in spot color to better ensure the ink quality and color difference.
Design Challenge: In the process of illustration design, the color of the whole picture has been adjusted for many times. For a time, I was entangled in color control. I tried bright colors and dark colors respectively, and finally chose the dark color version, which is more deep and quiet, in line with the product tone.
Research: In recent years, Chinese cosmetics and aromatherapy brands have gradually risen, and high-quality packaging designs have emerged in endlessly. As a beauty brand, SHERO Ching has high requirements for the visual presentation of products. This work takes illustration as the main design object to convey elegant and natural visual impression to consumers.
Inspiration: The three essential oils of the product are extracted from a variety of mysterious plants. Therefore, the illustration design integrates a large number of plant elements such as rose, Daisy, bamboo and cypress, windbreak, etc., giving people a natural and pure product impression; And choose an elegant serif font. The dark colors of the text and the whole picture set off the French mysterious atmosphere, mobilize the sense of smell, and deepen the visual tone of aromatherapy products.
Project Duration: The project was launched in Hangzhou, China in November 2021 and completed in January 2022.
Operation Flow: The work consists of a gift box, three separately packed boxes and three aluminum cans. In terms of packaging structure, from a female perspective, it conveys the visual feeling of beauty to consumers and adds a sense of ceremony to the products.