Tuliplanet Gifts Embalaža za čaj by Leung MukChi

Tuliplanet Gifts Embalaža za čaj by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2023

Tuliplanet Gifts Embalaža za čaj

by Leung MukChi

Client: Shenzhen Endess3 Culture Communication Co., Ltd

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Tuliplanet Gifts Embalaža za čaj

Tuliplanet Gifts je darilna škatla za čaj, zasnovana za kitajsko blagovno znamko čaja. Embalaža je zgrajena okoli logotipa blagovne znamke, ki prikazuje tigra z tulipanom v ustih. Podoba se navezuje na idejo, da si lahko tudi tiger vzame trenutek za vonjanje rože. Na škatli so uporabljeni tradicionalni motivi, kot so žerjav, srečonosni oblaki in čajni vrt. Ti elementi povezujejo čaj v notranjosti z naravo in s kitajsko kulturno dediščino. Namen je pokazati, da lahko ljudje, ki živijo v materialistični dobi, kljub temu najdejo miren in duhoven trenutek s pitjem čaja.

The Recognition

About the Bronasta nagrada A' Design Award

Tuliplanet Gifts Embalaža za čaj je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Tuliplanet Gifts Embalaža za čaj se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Tuliplanet Gifts Embalaža za čaj sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a tea gift box design. The design was constructed by a list of key terms such as, the metaphor of the logo "in me the tiger sniffs the rose", surrounded by a mental field, cultural inherited and tea. These ideas finally turn out to visual elements, for instance, Crane, auspicious clouds, tea garden, etc. All the elements are used for expressing the key theme - although we are living in a materialistic era, we could still have the connection between nature and spiritual world by drinking tea.
Tags: Oriental aesthetics, Chinese traditional culture, Lu Yu: Cha Jing, Tea etiquette Chinese year of the tiger, Mid-Autumn Festival
Inspiration: The founder born in the year of "Tiger". As it knows as the "king of beast"so that it becomes the key visual element of the brand. As you can see that the logo is a tulip held in the mouth of a tiger, it has a meaning of "in me the tiger sniffs the rose", the idea has also extended to the gift box design.
Project Duration: Finished in Guangzhou on August 27th, 2021

Read the Press Release