Delo Guo Nian Hao 包装 avtorja Xiaohongshu je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2023

Guo Nian Hao 包装

avtor/ica: Xiaohongshu

Naročnik: Xiaohongshu

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Guo Nian Hao 包装

Xiaohongshujeva novoletna darilna škatla 2022 izvira iz legende o pomladnem festivalu. Z nadaljevanjem tradicije prednikov je Xiaohongshu pripravil drugačen nabor Svetlobe, Zvoka in Rdeče. Darila vključujejo nočno lučko za kampiranje, Halli Galli, rdeče ovojnice in rdeč koledar, ki predstavlja Xiaohongshu. Ta darilna škatla združuje legende s tremi vrstami daril, kar ustvarja nov način oblikovanja iz tradicionalne kulture. Upa, da bo izrazil dobre želje za kitajsko novo leto in prenesel kulturno dediščino na novo generacijo.

Priznanje

O nagradi Železna nagrada A' Design Award

Guo Nian Hao 包装 je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Guo Nian Hao 包装 se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Guo Nian Hao 包装 zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Dimenzije in embalaža: Width 345mm* Depth 285mm* Height 100mm
Oznake: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Proizvodna tehnologija: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Oblikovalski izziv: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Raziskave: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspiracija: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Trajanje projekta: The project was launched in Shanghai in JAN 2022.
Potek delovanja: Gifts could only be found after tearing off the riddle sealed on the cover.
Člani ekipe: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Zasluge za slike: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu