Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo – avtor Jinhui Liang, Keyong Dong and Rui Wu

Delo Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo avtorja Jinhui Liang, Keyong Dong and Rui Wu je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo

avtor/ica: Jinhui Liang, Keyong Dong and Rui Wu

Naročnik: Anhui Gujing Distillery Co. Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

31,007

Potrjeni dobitnik nagrade

Preverite status nagrade za #142192

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo

Gu30 je steklenica, zasnovana za baijiu, tradicionalno kitajsko žgano pijačo. Oblikovanje nadaljuje produktno linijo Nianfenyuanjiang ter ohranja uveljavljeno obliko steklenice in motiv zmaja. Steklenica je izdelana iz sarina, svetlega in prozornega materiala, zaradi česar je vgravirana tekstura zmaja videti bolj jasna, tekočina v notranjosti pa je bolje vidna. Pri embalaži so uporabljeni steklo, plastika, akril in papir. Cesarski elementi spominjajo na dolgo zgodovino varjenja te žganjarne. Cilj oblikovanja je umestiti izdelek v premijski segment trga baijiuja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nianfenyuanjiang Gu3o Embalaža za alkoholno pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Dimenzije in embalaža: Width 15.4cm x Depth12cm x Height 28.5cm
Oznake: Baijiu, spirit, packaging
Proizvodna tehnologija: glass, plastic, acrylic, paper
Oblikovalski izziv: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Raziskave: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inspiracija: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Trajanje projekta: from 2021 to 2022, Bozhou City, Anhui Province, China
Potek delovanja: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Člani ekipe: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu