Dragon Boat Festival Darilna škatla za prigrizke – avtor Yanhui Zhang

Delo Dragon Boat Festival Darilna škatla za prigrizke avtorja Yanhui Zhang je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Dragon Boat Festival Darilna škatla za prigrizke

avtor/ica: Yanhui Zhang

Naročnik: Wuhan Pufine Creative Technology Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #142241

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Dragon Boat Festival Darilna škatla za prigrizke

Praznik zmajevih čolnov je darilna škatla za prigrizke, ustvarjena za tradicionalni kitajski praznik. Oblikovanje prikazuje veličasten prizor starodavnega kraljevskega praznovanja, narisan v slogu tradicionalnih ljudskih lesorezov. Škatla je izdelana z industrijsko tehniko izdelave tiskarskih plošč in prekrita z nebesno modrim blagom. Zlate linije poudarjajo podrobnosti slike, v središču pa je na zlatem papirju nameščena zlata kovinska ploščica. Škatla se odpira v dveh nasprotnih smereh. Šest podolgovatih škatlic je nameščenih v dveh plasteh in jih je mogoče združiti v en sam zvitek ali prikazati ločeno.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Dragon Boat Festival Darilna škatla za prigrizke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Dragon Boat Festival Darilna škatla za prigrizke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Dragon Boat Festival Darilna škatla za prigrizke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As a snack gift box for Chinese traditional festivals, it depicts the grand scene of the ancient royal celebration of the Dragon Boat Festival with traditional folk crafts woodcut prints combined with the ideas that travel through time and space, which is not only to express the festivity of the festival and show the artistic beauty of Chinese folk crafts, but also remind compatriots of a strong sense of love and inheritance of Chinese traditional festival culture, becoming the most worthy gift for holiday.
Dimenzije in embalaža: Box size: 400mm long, 293mm wide, 153mm high
Oznake: Wufangzhai, Dragon Boat Festival, snack gift box, Dragon Boat, Limited edition gift box
Proizvodna tehnologija: The gift box is made of industrial platemaking with the surface is of sky blue cloth. The details of the picture are outlined with golden lines while a golden three-dimensional metal plate is applied on the golden special paper at the middle of the box, which reflects the attributes of high-end, quality and culture of the gift.
Oblikovalski izziv: As the most expensive gift box of the brand, the biggest challenge is to use traditional painting to show the festival scene, which should not only reflect the artistic beauty of culture, but also conform to modern aesthetic standards.
Raziskave: The Dragon Boat Festival is a unique traditional festival in China which has been spread for thousands of years. Getting inspiration from the paintings and works of art celebrated by the ancient royal Dragon Boat Festival, so that the collection of artworks can be combined with culture and products. On the one hand, the artistic value and quality of the gift box can be improved, and on the other hand, the traditional culture and art can be spread and displayed more widely out of the museum.
Inspiracija: The film and television programs and tourist attractions based on traditional culture are still the hot spots nowadays. And an ancient painting collected in the Palace Museum depicted the grand scene of the ancient Royal in Dragon Boat Festival, which conformed to the feature of the festival. It is the above two aspects give the inspiration that traditional culture and art should be understood and loved by more people and become the common part of the daily life rather than existed in museums.
Trajanje projekta: The project was launched in Wuhan, China in January 2020, completed in May 2020, and went on sale in China in June 2020.
Potek delovanja: The packing box can be opened in opposite directions and exquisite scrolls of ancient royal celebrating the festival are depicted on two sides of it, presenting a vividly festival experience and the beauty of art that back to 300 years ago.There are six long boxes are placed on the upper and lower layers inside, which can be combined into a whole scroll or presented separately. It is like a dragon boat ready for set off while the long box is pulled out and unfolded, improving interesting interaction and promotion.
Člani ekipe: Creative Director: Zhang Yanhui
Designer: Duan li
Illustration：Li An
Technical director: Zhou Xiaoli
Zasluge za slike: Li An