In Chali Poglobljena interaktivna razstava by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje dogodkov in prireditev Competition Category.
ŽeleznaDogodek· 2023
In Chali Poglobljena interaktivna razstava
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Železna nagrada A' Design Award Winner in Dogodek Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Poglobljena interaktivna razstava
V Chali je poglobljena interaktivna razstava, ustvarjena za znamko čajnih napitkov Chali. Razstava kot temo obravnava čaj in prek digitalnih projekcij in instalacij na dotik predstavlja kitajske gore, reke, rastline in čajne liste. Obiskovalci se premikajo po prostoru in pokrajino doživljajo na poglobljen način. Sistem za razpršilo vonja sprošča vonj čaja, tako da je razstava zaznana skozi vid, zvok in vonj. Oblikovanje na eni sami neprekinjeni poti povezuje čajno kulturo, vizualno umetnost in koncept znamke.
The Recognition
About the Železna nagrada A' Design Award
In Chali Poglobljena interaktivna razstava je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od In Chali Poglobljena interaktivna razstava se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si In Chali Poglobljena interaktivna razstava zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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