China Qing Embalaža za čajni napitek by Dingding Li

China Qing Embalaža za čajni napitek by Dingding Li is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2023

China Qing Embalaža za čajni napitek

by Dingding Li

Client: The Soloist

Bronasta nagrada A' Design Award Winner in Embalaža Category

11,113

Verified Award Winner

Verify Award Status for #143327

View at A' Design Award Press Release Award Badge

Colors

The Design

About China Qing Embalaža za čajni napitek

Oolong čaj se na Kitajskem imenuje tudi Qing čaj, zato je dobil ime China Qing. Gladka in okrogla turkizno-oranžna čajna steklenica z belim pokrovčkom je gravirana s subtilnimi kitajskimi in angleškimi oznakami China Qing. Ko so nalepke prisotne, sta to dva izrazita čajna napitka; ko so nalepke skrite, sta to dva bistra napitka. Ko odprete pokrovček in vzamete prvi požirek, davno pozabljen bistr in sladek čaj oživi okus svetlega ali močnega oolong čaja, ki takoj evocira bogatost in se počasi vrača k izvirnosti – morda je to okus življenja.

The Recognition

About the Bronasta nagrada A' Design Award

China Qing Embalaža za čajni napitek je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od China Qing Embalaža za čajni napitek se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. China Qing Embalaža za čajni napitek sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oolong Tea is also known as Qing Tea in China. It is a kind of tea unique to China. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. The transparent bottle bottom shows two kinds of tea colors: Mild and Concentrated. When the labels are given, there are two explicit and elegant tea drinks; when the labels are hidden, there are two mysterious and limpid drinks.
Dimensions & Packaging: Bottle size: Diameter 60mm x Height 180mm
Single label size: Length 220mm x Width 60mm
Gift box size: Length 41mm x Width 26mm x Height 63mm
Tags: tea, packaging, Chinese, beverage, branding
Production Technology: PET polyester bottle cap and bottle body, partial spot color screen printing and laser engraving. Environmentally friendly art paper, spot color printing, partial hot silver process.
Design Challenge: China Qing was defined as a intellectual and minimalist style at the beginning of its creation, but most of the bottled tea in the market already has a stereotyped image, which requires more accurate creative extraction and visual expression to present a simple and refreshing design. Finally, after constant speculation and repeated practice, this effect was achieved.
Research: All the creative elements of China Qing strive to provide a new visual presentation method and more cultural integration for the market of similar products, further thinking about the phenomena existing in modern society, relying on the traditional tea culture, integrating into a new visual language and way of experience, and hoping to have new inspiration.
Inspiration: "Bodhi is fundamentally without any tree, the bright mirror is also not a stand. Fundamentally there is not a single thing, where could any dust be attracted?" This poem is from the "Bodhi Buddhist Hymn" of the Tang Dynasty in China. You can gently remove the label and faithfully keep the high light. The mild and concentrated fragrances are all in the artistic mood. These are the inspirations for China Qing.
Project Duration: The project started in May 2022 and completed on June 2020, Shanghai.
Operation Flow: Round and smooth bottle body, whilst exquisite to the touch. Delicate details of printing and laser engraving, reflect the strict quality requirements of brands and products. Removable labels provide consumers with a new experience and visual presentation, thereby deepening the memory of the product.
Team Members: Designer: Li Dingding
Image Credits: Designer: Li Dingding