Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov by Re and Der Design Plc

Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov by Re and Der Design Plc is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2023

Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov

by Re and Der Design Plc

Client: Shanghai COLMO home appliances Co., Ltd

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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Colors

The Design

About Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov

Colmo Ai Home je notranjost centra za doživetje gospodinjskih aparatov, ki obsega 225 kvadratnih metrov. Zasnova predstavlja pametne aparate v sodobnem bivalnem okolju. Minimalistične barve in preprost slog sledijo konceptu novega Bauhausa. Marmor, kovina in steklo se prepletajo, da obogatijo prostor ter mu dodajo vizualne in taktilne plasti. Simbol trikotnika, povzet iz imena blagovne znamke, oblikuje tloris in usmerja pretok obiskovalcev. Konkavne in konveksne oblike ločujejo posamezna območja, pri čemer je ohranjena vizualna kontinuiteta. Centralni krmilni sistem povezuje aparate v enoten inteligenten domači scenarij.

The Recognition

About the Srebrna nagrada A' Design Award

Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Colmo Ai Home Notranjost razstavnega salona gospodinjskih aparatov je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first whole house intelligent family scenario experience center worldwide, this project, based on the brand positioning, story and design concept, achieves the perfect integration of AI household appliances and modern home space from minimalist colors, multiple materials, visual elements and other aspects, and builds a super scenario which intelligently links the whole home, providing elite customers with a solution to full scene smart life.
Dimensions & Packaging: Covering an area of 225 square meters
Tags: Super scenario, Interaction between human and scenario, Whole house Intelligence, Smart life, Immersive experience
Production Technology: Based on the concept of the New Bauhaus, this project is designed with a simple style and integrates wisdom into living.
The comparison and combination of different materials including marble, metal and glass enrich the space, which also leads to a more layered visual and tactile experience.
Considering productfeatures and spatial layout, the project utilizes concave and convex, dislocation, etc. to subtly separate the space when keeping spatial and visual continuity.
Design Challenge: As the first whole house intelligent family scenario experience center worldwide, this project sheds the independent combination pattern of traditional household appliance experience commercial space, and adopts the distributed wire drive technology to construct an integrated ideal life scenario intelligently linking appliances of the same brand, realizing a themed scenario, emotional interaction and intelligent whole house to bring users at home a practical intelligent interactive experience.
Research: COLMO, a high end brand of AI technology, is developed by Midea Group, one of Fortune Global 500, for strategictransformation. Focusing on high end consumers that have a view of globalization as well as a good taste,pay attention to comfortable, convenient life and enjoy intelligent technology, the brand integrates core AI technology into high end household appliances and unleashes rationality with simple design, leading the new blending of life scenario of modern elites and life aesthetics.
Inspiration: Inspired by Mont Blanc, the tallest mountain of the Alps and the birthplace of COLMO, the project follows the brand positioning featuring high end and intelligence to meet the needs of its target group.
The whole house intelligent high end family scenario constructed by the full range of products of the same brand brings users an interactive one step consumption experience, so as to offer them macro, comprehensive consumption options.
Project Duration: This project was designed and developed in Hangzhou in December, 2020. It was launched and displayed in the headquarters of COLMO, Guangzhou, in May, 2021.
Operation Flow: This project extracts the triangle symbol M from COLMO and applies it to the spatial layout, which forms an extended visual effect to spur customers to explore the space and optimizes the traffic flow to enriches user experience.
The central air-conditioning control system that links other appliances of the same brand, together with the construction of a themed whole house intelligent scenario, provides an intelligent and convenient interactive experience for users.