Flycat Identiteta Blagovne Znamke Fly Cat – avtor Wei Sun

Delo Flycat Identiteta Blagovne Znamke Fly Cat avtorja Wei Sun je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2023

Flycat Identiteta Blagovne Znamke Fly Cat

avtor/ica: Wei Sun

Naročnik: DOTONE Brand Design

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #143892

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Flycat Identiteta Blagovne Znamke Fly Cat

FLY CAT je blagovna znamka, ki se osredotoča na oralno medicinsko tehnologijo. Nova nadgradnja blagovne znamke bo razbila prvotni stereotip in prebila domišljijo prihodnosti. Nov logotip predstavlja občutek sodobne tehnologije s preprostimi in jasnimi linijami, na novo gradi vizualni sistem znamke z raznolikimi podaljški in preoblikuje vitalnost znamke. Z izgradnjo intelektualne lastnine blagovne znamke učinkovito vzpostavite povezavo z blagovno znamko in prepoznavnost blagovne znamke, obdarite blagovno znamko s človečnostjo in povečajte njeno temeljno konkurenčnost.

Priznanje

O nagradi Železna nagrada A' Design Award

Flycat Identiteta Blagovne Znamke Fly Cat je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Flycat Identiteta Blagovne Znamke Fly Cat se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Flycat Identiteta Blagovne Znamke Fly Cat zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Flycat is a brand focusing on oral medical technology. It leads the development with innovation, and does not restrict the imagination of the future in the current form. It is hoped that the new brand upgrade can break the stereotype, reconstruct the brand visual system and reshape the brand in a variety of extended forms. vitality.Through the creation of brand IP, the brand image is strengthened and the brand value is conveyed.
Dimenzije in embalaža: The actual production size of the brand LOGO is the minimum width of 5cm x height of 0.6cm, and the specifications are set in equal proportions in specific materials, which is convenient for customers to use and extend to actual production.
Oznake: Brand Design, Logo Design, Vi Design, Medical Technology, Brand Ip Design
Proizvodna tehnologija: Simple, clear and powerful logos can bring good memory points and facilitate communication. The brand IP image uses gradient metal shell and transparent material to enhance the sense of modern technology.
Oblikovalski izziv: The brand logo creates a sense of hierarchy and individuality, and creates brand differentiation. After repeated scrutiny and attempts, it has a more modern aesthetic in temperament. The brand IP carrier that extends from the brand name, the cat, how to combine the technological elements to become the unique spokesperson of the brand, and establishing the exclusive DNA of the brand is a difficult problem.
Raziskave: With the changing trend of the Internet era, dental medical technology brands need to establish a highly topical and friendly IP image. As a communication medium between the brand and consumer groups, it can carry various forms of changes and continue to output content for the brand. Endow the product with social attributes and brand exclusivity at the same time.
Inspiracija: The "F" is strengthened and extracted as the super identification symbol of the brand, and the forward rhythm reflects the enterprising spirit of the enterprise; the overall sense of hierarchy is created, and the brand characteristics are emphasized. The design uses the aesthetic philosophy of "Road to Simplicity" to create clear and powerful symbolic characteristics, present a sense of modern technology, and endow the identification symbols with multiple possibilities and ductility.
Trajanje projekta: The project started in July 2021 in Shenzhen and finished in January 2022 in Shenzhen.
Potek delovanja: The brand logo uses "F" as the identification symbol and auxiliary element, which can be applied to various forms of applications such as posters, office supplies, and products; the brand IP image is a derivative based on the brand, which can be applied to the communication and application of different media, and can be used for Multi-field, multi-dimensional and multi-form creative extension enhances the core competitiveness of the brand.
Patenti: All copyrights DOTONE Brand Design,2021
Zasluge za slike: Image #1-#5：
Designer,Wei Sun,2021
Designer,Mingran Wu,2021
3D modeling renderer,Jiaying Zheng，2021