Spot On Interaktivna Svetlobna Instalacija – avtor Responsive Spaces and Michael Holzer

Delo Spot On Interaktivna Svetlobna Instalacija avtorja Responsive Spaces and Michael Holzer je izjemno cenjeni dobitnik prestižne nagrade 2023 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje instalacij.

ZlataInstalacija· 2023

Spot On Interaktivna Svetlobna Instalacija

avtor/ica: Responsive Spaces and Michael Holzer

Naročnik: Creative Region / City of Linz

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Instalacija

540,171

Potrjeni dobitnik nagrade

Preverite status nagrade za #144465

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Spot On Interaktivna Svetlobna Instalacija

Prazne izložbe so dolgočasne. Zlasti zaradi pandemije Covid-19 so prazne izložbe postale še bolj pereča zadeva mesta Linz. Zlasti na odličnih lokacijah po mestu so ti prostori tudi neizkoriščena predstavitvena območja, ki jih je mogoče medtem koristno uporabiti. Zato ta edinstvena izložbena postavitev in koncept "Spot On" za njim so se razvili. Interaktivne svetlobne instalacije spremenijo prazna okna v privlačne in izjemne umetnine, hkrati pa lokalnim podjetjem ponudijo dragoceno začasno prizorišče. mi. ljubezen. Linz.

Priznanje

O nagradi Zlata nagrada A' Design Award

Spot On Interaktivna Svetlobna Instalacija je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Spot On Interaktivna Svetlobna Instalacija se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Spot On Interaktivna Svetlobna Instalacija ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Dimenzije in embalaža: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Oznake: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Proizvodna tehnologija: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Oblikovalski izziv: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Raziskave: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Inspiracija: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Trajanje projekta: Since August 2021 in Linz
Potek delovanja: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Člani ekipe: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Zasluge za slike: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus