Snow Draft Beer Embalaža za pivo – avtor China Resources Snow Breweries Ltd.

Delo Snow Draft Beer Embalaža za pivo avtorja China Resources Snow Breweries Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2023 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2023

Snow Draft Beer Embalaža za pivo

avtor/ica: China Resources Snow Breweries Ltd.

Naročnik: China Resources Snow Breweries

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

54,813

Potrjeni dobitnik nagrade

Preverite status nagrade za #144347

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Snow Draft Beer Embalaža za pivo

Snow Draft Beer je serija embalaže za čisto sladno točeno pivo, izdelana kot aluminijasta pločevinka in steklenica. Oblikovanje sledi minimalističnemu pristopu in uporablja avroro zeleno ter čisto belo kot glavni barvi. Linijske risbe slada, hmelja in vodnih valov se nanašajo na tri sestavine varjenja piva. Steklenica je v pasu rahlo zožena za udoben oprijem in ima vtisnjene znake kitajske kaligrafije, ki pomenijo čisto in točeno. Steklenica drži 460 ml, pločevinka pa 500 ml. Enotno oblikovanje je namenjeno izražanju čistosti in svežega okusa.

Priznanje

O nagradi Zlata nagrada A' Design Award

Snow Draft Beer Embalaža za pivo je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Snow Draft Beer Embalaža za pivo se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Snow Draft Beer Embalaža za pivo ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
Dimenzije in embalaža: Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm
Oznake: Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
Proizvodna tehnologija: aluminum can and glass bottle
Oblikovalski izziv: To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
Raziskave: Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
Inspiracija: To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
Trajanje projekta: The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
Potek delovanja: The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
Člani ekipe: Dong Yan
Weixi Zhou
Yu Zhai
Hu Pan
Jess