It Is In Your Genes Dinamično Identiteto by Bianka Foldi and Robert Valoczi

It Is In Your Genes Dinamično Identiteto by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2023

It Is In Your Genes Dinamično Identiteto

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Bronasta nagrada A' Design Award Winner in Grafika Category

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The Design

About It Is In Your Genes Dinamično Identiteto

Identiteta blagovne znamke je bila ustvarjena za storitev genotipizacije, s katero je mogoče odkriti nagnjenost k morebitnim genetskim boleznim. Tako kot struktura DNK je tudi koncept oblikovanja temeljil na sistemu kod, in sicer na posebej oblikovanih Morsejevih abecedah, ki predstavljajo črke abecede. Vsako besedo je mogoče vizualizirati na ta način in spremeniti statični logotip v dinamično identiteto. Logotip, ki je ime naročnika, napisano s kodami, ima obliko dvojne vijačne strukture DNK. Tako se konceptualno in vizualno odraža poslovanje naročnika v identiteti.

The Recognition

About the Bronasta nagrada A' Design Award

It Is In Your Genes Dinamično Identiteto je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od It Is In Your Genes Dinamično Identiteto se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. It Is In Your Genes Dinamično Identiteto sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon