Nverhong Guihualinzang Embalaža Alkoholnih Pijač by Wen Liu

Nverhong Guihualinzang Embalaža Alkoholnih Pijač by Wen Liu is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2023

Nverhong Guihualinzang Embalaža Alkoholnih Pijač

by Wen Liu

Client: Shenzhen Oracle Creative Design Co., Ltd

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Nverhong Guihualinzang Embalaža Alkoholnih Pijač

Shaoxing Nverhong Winery Co., Ltd. ima dolgo zgodovino. Ustanovljen je bil leta 1919 in je predstavnik podjetja Huangjiu. Nahaja se v mestu Shangyu Dongguan v mestu Shaoxing v provinci Zhejiang. Je eno izmed osrednjih podjetij industrije Huangjiu na Kitajskem in podpredsedniška enota podružnice kitajskega združenja alkoholne industrije. Nuerhong Huangjiu je varjen iz najboljšega belega lepljivega riža, čiste in prozorne barve, mehke, a bogate okus ter močno in dolgotrajno aromo.

The Recognition

About the Srebrna nagrada A' Design Award

Nverhong Guihualinzang Embalaža Alkoholnih Pijač je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Nverhong Guihualinzang Embalaža Alkoholnih Pijač se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nverhong Guihualinzang Embalaža Alkoholnih Pijač je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Dimensions & Packaging: 125X117X320mm
Tags: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Production Technology: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Design Challenge: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Research: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Inspiration: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Project Duration: 2021.6-2022.3
Operation Flow: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Team Members: Wen Liu
Xianguo Wang