Dukang Liquor Embalaža za steklenico žgane pijače – avtor Tiger Pan

Delo Dukang Liquor Embalaža za steklenico žgane pijače avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Dukang Liquor Embalaža za steklenico žgane pijače

avtor/ica: Tiger Pan

Naročnik: Luoyang Dukang Wine Group Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #145418

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Dizajn

O dizajnu Dukang Liquor Embalaža za steklenico žgane pijače

Dukang Liquor je oblikovanje embalaže za kitajsko žganje baijiu. Steklenica je od vrha do dna oblikovana tako, da tvori abstraktni profil Cao Caa, zgodovinskega vojaškega stratega in pesnika, čigar verzi so dali blagovni znamki ime. Pokrovček spominja na pokrivala uradnikov iz obdobja po dinastiji Han, telo steklenice pa je izklesano kot halja, kar hkrati omogoča stabilen oprijem. Namesto keramike, ki je običajna pri podobnih blagovnih znamkah, je uporabljeno steklo, zato površina pridobi sijaj in teksturo. Zunanja škatla je okrašena z vektorsko sliko Luoyanga, starodavne prestolnice.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dukang Liquor Embalaža za steklenico žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Dukang Liquor Embalaža za steklenico žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dukang Liquor Embalaža za steklenico žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimenzije in embalaža: Bottle size: 294mm x 88mm
Oznake: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Proizvodna tehnologija: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Oblikovalski izziv: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Raziskave: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiracija: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Trajanje projekta: The project lasts 4 month, designed in Shenzhen.
Potek delovanja: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patenti: Tiger Pan
Člani ekipe: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Zasluge za slike: Tiger Pan