Zhong Yuan No. 1 Embalaža za čaj – avtor Tiger Pan

Delo Zhong Yuan No. 1 Embalaža za čaj avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2023

Zhong Yuan No. 1 Embalaža za čaj

avtor/ica: Tiger Pan

Naročnik: Xinyang Wenxin Tea Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

30,806

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Preverite status nagrade za #145467

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Barve

Dizajn

O dizajnu Zhong Yuan No. 1 Embalaža za čaj

Zhong Yuan No. 1 je oblikovanje embalaže za čaj Maojian, tradicionalni kitajski čaj, ki raste na terasastih poljih. Ker je okus čaja lahek in blag, je embalaža zadržana in prefinjena. Pločevinka za čaj je izdelana iz bele pločevine z reliefnim tiskom in zlatim vročim tiskom, pri čemer sta kombinirana mat in lakiran zaključek. Oblika pločevinke s pokrovom spominja na obiralca čaja s klobukom. Zunanja škatla je izdelana iz papirja po meri in se zapira z oblikovanim trakom, ki ga je navdihnila oblika okenskih okvirjev starih hiš čajnih kmetov. Trak krasijo pravi čajni listi.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Zhong Yuan No. 1 Embalaža za čaj je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zhong Yuan No. 1 Embalaža za čaj se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zhong Yuan No. 1 Embalaža za čaj je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimenzije in embalaža: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Oznake: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Proizvodna tehnologija: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Oblikovalski izziv: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Raziskave: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiracija: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Trajanje projekta: The project lasts 4 month, designed in Shenzhen
Potek delovanja: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patenti: Tiger Pan
Člani ekipe: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Zasluge za slike: Tiger Pan