Momenten Primarna funkcija: Embalaža za pijače – avtor E2W Studio

Delo Momenten Primarna funkcija: Embalaža za pijače avtorja E2W Studio je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Momenten Primarna funkcija: Embalaža za pijače

avtor/ica: E2W Studio

Naročnik: E2W Studio

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,286

Potrjeni dobitnik nagrade

Preverite status nagrade za #146150

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Momenten Primarna funkcija: Embalaža za pijače

Besedilo knjige: Momenten je oblikovanje embalaže za brezalkoholno peneče vino brez sladkorja, ki se prodaja v vitkih pločevinkah. Ime blagovne znamke se nanaša na pravi trenutek za pitje, ne prezgodaj in ne prepozno. Vizualna identiteta je zgrajena okoli likov, imenovanih mehurčkasti pošastki, navdihnjenih po majhnem obrazu, oblikovanem iz ločil. Oblika vsake pošasti odraža okus, pri čemer bolj zaobljene oblike predstavljajo mehkejše okuse, ostrejše oblike pa bolj izrazite, kar kupcem pomaga najti želeni okus. Difuzijska linija z imenom KAI nadaljuje isti sproščen in igriv pristop. Oblikovanje je bilo dokončano leta 2021.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Momenten Primarna funkcija: Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Momenten Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Momenten Primarna funkcija: Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Dimenzije in embalaža: Depth 180mm x Height 140mm
Oznake: Wonderful, Vogue, Party, Happy, Open-Minded
Proizvodna tehnologija: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Oblikovalski izziv: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Raziskave: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiracija: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Trajanje projekta: The project was completed in 2021.
Potek delovanja: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
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