Mugo Nalepka Za Ustekleničeno Sodo by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.
BronastaEmbalaža· 2023
Mugo Nalepka Za Ustekleničeno Sodo
Client: Tanya Dunaeva
Bronasta nagrada A' Design Award Winner in Embalaža Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Nalepka Za Ustekleničeno Sodo
Mugo soda je sestavljena iz štirih vrst pijač, ki so Mocktails, Limonade, Spicy sirupi in Energetics. Vsi recepti so izključno izmišljeni. Izviren pristop pri ustvarjanju izdelkov zahteva podoben pristop pri oblikovanju embalaže. Rešitev tega problema je tipografska. Temelji na oblikovanju klasične etikete tradicionalnih dragih alkoholnih pijač, vendar z namenom predstavitve izvirnosti in novosti izdelka, s precejšnjim premislekom o klasiki. Večplastna in kontrastna struktura dizajna naredi dizajn individualen in izjemen.
The Recognition
About the Bronasta nagrada A' Design Award
Mugo Nalepka Za Ustekleničeno Sodo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Mugo Nalepka Za Ustekleničeno Sodo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Mugo Nalepka Za Ustekleničeno Sodo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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