Purity Ring Notranje oblikovanje trgovine – avtor Guang Zhang

Delo Purity Ring Notranje oblikovanje trgovine avtorja Guang Zhang je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2023

Purity Ring Notranje oblikovanje trgovine

avtor/ica: Guang Zhang

Naročnik: XingShangZhiLi

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #146649

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Dizajn

O dizajnu Purity Ring Notranje oblikovanje trgovine

Purity Ring je notranje oblikovanje trgovine, dokončano v Shenzhenu. Velika steklena fasada omogoča, da se kovinski cvetni listi v notranjosti odpirajo proti nakupovalnemu središču kot odrska scenografija. Cvetni listi so izdelani iz nerjavečega jekla, pritrjenega na notranjo konstrukcijo iz kotnega jekla. Bela zavesa in površina iz nabite zemlje za njo dajeta komunikacijskemu prostoru občutek odprtosti. Čakalni prostor in blagajno povezuje krivulja. Garderobna kabina je nameščena na stopnicah na koncu prostora, sedišča pa imajo obliko ploščadi v obliki črke T.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Purity Ring Notranje oblikovanje trgovine je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Purity Ring Notranje oblikovanje trgovine se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Purity Ring Notranje oblikovanje trgovine je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Considering the normal appearance of the stores around the mall, the designer hopes that the eyes of the crowd can quickly attract the stores, so a large area of glass is used to make the metal petals in the space unfold like a theater. Deconstructed metal petals. The white curtain and the rammed earth behind it form a vague indoor and outdoor atmosphere under the sky, which makes communication area have an open feeling.
Dimenzije in embalaža: The metal is finished with stainless steel, and the internal angle steel framework is fixed up and down. Every link from snapping line positioning to on-site installation needs to be closely contacted with the workers
Oznake: interior,deconstructionism，commercial space
Proizvodna tehnologija: The designer repeatedly adjusted with the stainless steel manufacturer through manual model and computer drawing, and communicated with the master in the factory for many times in terms of shape and paint surface to achieve the sense of deconstruction but not sharp space. This is also due to the cooperation with the workers on the site. The different proportions of metal blocks in the air and landing in the corridor also directly affect the atmosphere people feel in the space.
Oblikovalski izziv: The biggest challenge comes from the fact that space takes the form of deconstruction but is not aggressive. We need to use hard materials to express the soft spirit. The soft body and hard appearance match each other. Therefore, the designer made many adjustments at the construction site to make the scale of each block extending into the space suitable for the atmosphere to be expressed.
Raziskave: The designer has continuously observed the status of customers who have purchased goods and their attitudes towards the products for a period of time, connecting customers and brands with space and promoting purchase behavior are the core issues considered by the project.
Inspiracija: The project is inspired by the brand spirit "Gentle and Tough"and the inspiration of shape comes from flowers. The designer hopes to create a space with brand spirit by deconstructing and adding new materials. When customers walk into the space, they have not only the sense of security wrapped by petals, but also the new sense of experience formed after the body is reorganized and endowed with hard metal materials, which makes customers have stronger emotional connection with the brand.
Trajanje projekta: The project started in July 2021 in ShenZhen and finished in October 2022 in ShenZhen
Potek delovanja: According to the positioning of the product and the shopping habits of local people, GuangZhang shrink the waiting and cash register into a circle through a curve, and naturally have a dialogue with the salesperson to build trust when the partners are waiting for customers to change clothes. The customer's locker room is designed on the steps at the end of the space, and the waiting seats are designed in the form of a T-shaped platform. The customer walks down the steps with new clothes, and emerges from the corner of the clothes,Space forms a complete experience.
Zasluge za slike: Image #1: Photographer Zhao Liang Tan
Image others: Photographer Ou Yang Yun