Mission Sleep Fitness Povzetek Kampanje by Jisoo Sim

Mission Sleep Fitness Povzetek Kampanje by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

BronastaOglaševanje· 2023

Mission Sleep Fitness Povzetek Kampanje

by Jisoo Sim

Client: Eight Sleep

Bronasta nagrada A' Design Award Winner in Oglaševanje Category

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The Design

About Mission Sleep Fitness Povzetek Kampanje

Eight Sleep je lansiral svoje leto 2022 v spanju: Mission Sleep Fitness. To je vrtenje Eight Sleep v letni povzetek kampanje, kjer lahko člani vidijo vse svoje podatke o spanju za leto 2022 v galaktični obliki. Njihovi člani so imeli svoje podatke predstavljene kot zgodbo v aplikaciji in imeli so možnost deliti edinstvene avatarje, ki so jih prejeli na podlagi vseh meritev njihovega zdravja in spanja. Glavni izziv, s katerim so se soočili oblikovalci, je bila kontekstualizacija podatkov o spanju in zdravju na zabaven in privlačen način, pri tem pa ostati zvest znanosti in biti dovolj preprost jezik, da ga bo razumel vsak zunanji uporabnik.

The Recognition

About the Bronasta nagrada A' Design Award

Mission Sleep Fitness Povzetek Kampanje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Mission Sleep Fitness Povzetek Kampanje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Mission Sleep Fitness Povzetek Kampanje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado