White Friday Naslovnica revije by Sara Alzahrani

White Friday Naslovnica revije by Sara Alzahrani is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje oglaševanja, trženja in komunikacij Competition Category.

ŽeleznaOglaševanje· 2023

White Friday Naslovnica revije

by Sara Alzahrani

Client: White Friday Project

Železna nagrada A' Design Award Winner in Oglaševanje Category

18,495

Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About White Friday Naslovnica revije

Beli petek je ključna vizualna podoba, ustvarjena za sezonsko prodajno kampanjo in uporabljena kot promocijska naslovnica revije. Kompozicija prikazuje darilne škatle, zložene ena na drugo. Škatle se razlikujejo po velikosti in obliki, kar ustvarja občutek presenečenja. V središču, znotraj velike darilne škatle, je postavljen model iz ciljne starostne skupine, kar vzpostavi neposredno povezavo z občinstvom. Darilne škatle izražajo idejo darovanja in cenjenja. Vizualna podoba je zasnovana tako, da vzbudi zanimanje za ponudbe kampanje in podpre prodajo.

The Recognition

About the Železna nagrada A' Design Award

White Friday Naslovnica revije je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od White Friday Naslovnica revije se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si White Friday Naslovnica revije zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: main key visual is designed for white friday campaign and is used as promotion magazine cover, the purpose of the design is to create excitement about the great deals offered by the company for its customers. the objective of the campaign which is boosting sales and translated in the visual by showing gift boxes as main element on top of each other, with different sizes & shapes to give the surprises feeling. A model from the target group age centred in big gift box to be relevant & connected
Inspiration: the inspiration came from the purpose of our company which is adding beats to peoples lives everyday. the shopping season during black fridays is the time when people wants to buy all there needs with good prices. giving people best prices on everyday needs as hair/skin devices and products help them to stock up for couple of months. the design gift boxes were best to present the giving concept and send the message directly from the visual. As gift boxes means appreciation, giving and surprises.

Read the Press Release