ReForm Plastic Oblikovanje blagovne znamke by Giang Nguyen

ReForm Plastic Oblikovanje blagovne znamke by Giang Nguyen is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2024

ReForm Plastic Oblikovanje blagovne znamke

by Giang Nguyen

Client: ReForm Plastic

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About ReForm Plastic Oblikovanje blagovne znamke

ReForm Plastic je družbeno odgovorno podjetje s sedežem v Vietnamu, ki se zavzema za reševanje problema plastičnih odpadkov, izboljšanje blaginje neformalnih delavcev pri ravnanju z odpadki ter spodbujanje krožnega gospodarstva s proizvodnjo pohištva in plošč iz recikliranih plastičnih odpadkov. Značilna površinska tekstura plošč ReForm Plastic je zapleteno vtkana v identiteto blagovne znamke. Ker podjetje nenehno proizvaja nove plošče, se njegova knjižnica vizualnih elementov razširja in razvija, s čimer ustvarja dinamično in poenoteno zbirko oblikovalskih materialov za ustvarjalne namene.

The Recognition

About the Bronasta nagrada A' Design Award

ReForm Plastic Oblikovanje blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od ReForm Plastic Oblikovanje blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. ReForm Plastic Oblikovanje blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReForm Plastic is a Vietnam-based social enterprise dedicated to solving the plastic waste problem, improving the livelihood of informal waste workers and promote circular economy by producing furnitures and boards from recycled plastic waste. The brand identity is built upon the surface texture the plastic boards - so as long as new boards are made, the brand asset library will keep expanding and create a “generative” and cohesive library of design materials to work with.
Tags: plastic waste, brand identity, social impact, recycled, furnitures
Design Challenge: The creative challenge for ReForm Plastic's brand identity redesign comes from the fast-growing development of the brand. ReForm Plastic opened their first pilot facility in early 2020 and has been expanding rapidly without a cohesive brand identity - this poses the challenge of redesigning without compromising the brand's image in the public eyes.
Inspiration: The design inspiration comes from the goal to create an authentic brand identity that resonates with core values of the brand as well as represents the brand products, combined with a thorough observation of the surfaces of ReForm Plastic boards. Once we know what the design should communicate, how it should be communicated, the design process became much more straight-forward.
Project Duration: The project was started in July 2021 and finished in October 2021.
Team Members: Giang Nguyen
Image Credits: Hieu Nguyen

Read the Press Release