The Dark Side of the Moon Ljubezensko Pismo – avtor Maria-Luisa Uth

Delo The Dark Side of the Moon Ljubezensko Pismo avtorja Maria-Luisa Uth je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2023

The Dark Side of the Moon Ljubezensko Pismo

avtor/ica: Maria-Luisa Uth

Naročnik: Fortuna Design Studio

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #147779

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Dizajn

O dizajnu The Dark Side of the Moon Ljubezensko Pismo

The Dark Side of the Moon je ljubezensko pismo, ki pripoveduje tradicionalno kitajsko ljubezensko zgodbo. Ta projekt slavi dobro staro tiskarsko oblikovanje s poudarkom na vrsti, ilustracijah, grafičnem oblikovanju in materialih. Paket pisma se odpre in temna stran lune postane vidna. Pismo je zloženo kot žepna torbica, metoda zgibanja iz Japonske, ki se je prebila v Evropo v 18. stoletju in postala priljubljena kot metoda zgibanja ljubezenskih pisem. Uporabljen papir, ki ga je mogoče prepogniti brez pokanja in ki je prosojen, omogoča, da se obe strani črke zlijeta, ko jo držite proti svetlobi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

The Dark Side of the Moon Ljubezensko Pismo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od The Dark Side of the Moon Ljubezensko Pismo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. The Dark Side of the Moon Ljubezensko Pismo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Dimenzije in embalaža: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Oznake: graphic design, illustration, print, type design, package design
Proizvodna tehnologija: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Oblikovalski izziv: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Raziskave: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Inspiracija: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Trajanje projekta: started August in Hangzhou and finished November in Hangzhou
Potek delovanja: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Zasluge za slike: Qianli Ma, Maria-Luisa Uth