Oil Street Art Space Vizualna identiteta by Kimhung Choi and Thomas Siu

Oil Street Art Space Vizualna identiteta by Kimhung Choi and Thomas Siu is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2023

Oil Street Art Space Vizualna identiteta

by Kimhung Choi and Thomas Siu

Client: Kimhung Design

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Oil Street Art Space Vizualna identiteta

Oi je vizualna identiteta prostora Oil Street Art Space, javnega prostora za oddih in kulturo v Hongkongu. Lokacija zaseda nekdanji klubski prostor jadralnega kluba in vključuje zgodovinsko stavbo II. stopnje iz rdeče opeke s streho iz strešnikov ter zunanje območje, ki obsega več kot 3000 kvadratnih metrov. V imenu je črka L nadomeščena s klicajem, ki opozarja na pozornost in nakazuje lokacijo. Oblika logotipa ponazarja dejanje glasnega klicanja. Zelena barva je identitetna barva, ki nakazuje oazo umetnosti znotraj mesta. Identiteta je uporabljena na okoljski grafiki in tiskanih gradivih.

The Recognition

About the Bronasta nagrada A' Design Award

Oil Street Art Space Vizualna identiteta je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Oil Street Art Space Vizualna identiteta se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Oil Street Art Space Vizualna identiteta sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Dimensions & Packaging: Various dimensions according to the visual identity application from buntings to pinned badges
Tags: Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology: The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Research: Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration: The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Duration: May 2022, The Hong Kong SAR
Operation Flow: The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Team Members: Client: Art Promotion Office, The Hong Kong SAR
Designer: Kimhung Choi, Thomas Siu