Modulabs Vizualni identitetni sistem by Wonseon Yu and Yoonhee Jeong

Modulabs Vizualni identitetni sistem by Wonseon Yu and Yoonhee Jeong is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2023

Modulabs Vizualni identitetni sistem

by Wonseon Yu and Yoonhee Jeong

Client: Modulabs

Železna nagrada A' Design Award Winner in Grafika Category

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The Design

About Modulabs Vizualni identitetni sistem

Modulabs je vizualni identitetni sistem, ustvarjen za raziskovalno skupnost. Identitetni sistem je zgrajen s posebej razvito spremenljivo pisavo (variable typeface). Pisava ima eno samo os rasti s 300 koraki, kar omogoča številne različne oblike črk. Vsaka črka je skrbno narisana, namesto da bi bila ustvarjena iz geometrijskih oblik, kar ji daje človeški značaj. Rahlo nagubane črke odražajo delovanje in raziskovanje namesto popolnih rezultatov. Člani lahko pisavo uporabijo za usklajevanje z identiteto, notranja orodja pa jim olajšajo ustvarjanje imen.

The Recognition

About the Železna nagrada A' Design Award

Modulabs Vizualni identitetni sistem je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Modulabs Vizualni identitetni sistem se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Modulabs Vizualni identitetni sistem zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Tags: Identity, Typeface, System
Production Technology: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Design Challenge: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Research: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Inspiration: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Project Duration: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Operation Flow: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Patents: trademarks: Modulabs (2023)
Team Members: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong