Shacheng Laojiao Embalaža – avtor Wu Yao

Delo Shacheng Laojiao Embalaža avtorja Wu Yao je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Shacheng Laojiao Embalaža

avtor/ica: Wu Yao

Naročnik: Huailai Great Wall Wine Marketing Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

15,478

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Preverite status nagrade za #148928

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shacheng Laojiao Embalaža

Z enako obliko steklenice je steklenica dveh barv: ena rdeča in ena rumena. Naravne in ekološke značilnosti pivovarstva Shacheng so naslikane na telesu steklenice. Surovine za varjenje in postopek varjenja so orisani v beli zlati nitki, ki se uporablja za rdeče steklenice. Spodnja barva zunanje škatle je rumena in rdeča. Rumeni navdih prihaja iz rumene glazure iz obdobja Yongzheng v dinastiji Qing, rdeči navdih pa prihaja iz rdeče barve Langyao iz obdobja Kangxi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Shacheng Laojiao Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Shacheng Laojiao Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Shacheng Laojiao Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimenzije in embalaža: 320mm x 285mm x 110mm
Oznake: Packaging,Gift box，wine，Shacking,Old Cellar
Proizvodna tehnologija: The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Oblikovalski izziv: The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Raziskave: The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiracija: The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Trajanje projekta: The project started in Beijing in October 2022 and ended in Beijing in February 2023
Potek delovanja: Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Člani ekipe: Original designer：Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao