Namito Podoba umetniške igrače – avtor Ge Zhang

Delo Namito Podoba umetniške igrače avtorja Ge Zhang je izjemno cenjeni dobitnik prestižne nagrade 2023 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ZlataOglaševanje· 2023

Namito Podoba umetniške igrače

avtor/ica: Ge Zhang

Naročnik: Ge Zhang

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #149033

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Namito Podoba umetniške igrače

Namito je virtualna podoba umetniške igrače, ustvarjena za komercialno uporabo. Namito je deklica z ustnicami v obliki breskve, rdečo pričesko v obliki gobe in pokrivalom v obliki zajčjih ušes. Nosi rdečo obleko in stoji z rokami v žepih ter zaprtimi očmi. Njene našobljene ustnice tvorijo dve srci in črko X, kar je znak ljubezni do sveta ob hkratnem zavračanju slabega. Lik se pojavlja na slikah, v videih, na razstavah in tiskanih izdelkih. Namito je namenjena zmanjševanju duševnega stresa in spodbujanju ljudi, da so to, kar so.

Priznanje

O nagradi Zlata nagrada A' Design Award

Namito Podoba umetniške igrače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Namito Podoba umetniške igrače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Namito Podoba umetniške igrače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimenzije in embalaža: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Oznake: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Proizvodna tehnologija: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Oblikovalski izziv: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Raziskave: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiracija: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Trajanje projekta: Since 2021, China
Potek delovanja: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Člani ekipe: Ge Zhang
Zasluge za slike: Beijing JiuPin Technology Co., Ltd.