Srebrna Grafika · 2023

Animated Koopmans Logo Korporativna identiteta

by Ruud Winder - Rebrandt

Srebrna nagrada A' Design Award 2023 in Grafika
CLIENT: Rebrandt
Estimated Number of Design Views: 42,547
Verification code B4AD766079 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Animated Koopmans Logo Korporativna identiteta

Koopmans je prosil Rebrandt, da jasneje komunicira širino ponudbe. Beseda "tiskarna" ne predstavlja več tega, kar počnejo. Ta nova identiteta ni zato le estetsko privlačen oblikovalski jezik, temveč tudi strateško marketinško orodje, ki komunicira široko paleto produktov, ki jih lahko ponudijo. Ruud Winder, vodja oblikovanja v Rebrandtu, je želel, da se dinamičen delovni pristop organizacije odraža v oblikah. Gibanje kontrastira z domnevno statičnostjo tiskarske družbe, prav ta širina je morala biti poudarjena.

About the Srebrna nagrada A' Design Award

Animated Koopmans Logo Korporativna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Animated Koopmans Logo Korporativna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Animated Koopmans Logo Korporativna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Press Kit

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Image Credits: Ruud Winder - Rebrandt 2022