Roger That Inspirationlabs Korporativna identiteta by Ruud Winder - Rebrandt

Roger That Inspirationlabs Korporativna identiteta by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2023

Roger That Inspirationlabs Korporativna identiteta

by Ruud Winder - Rebrandt

Client: Rebrandt

Železna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #149319

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Colors

The Design

About Roger That Inspirationlabs Korporativna identiteta

Samomor je glavni vzrok smrti med mladimi na Nizozemskem. Rogier Hulst, cenjen kolega in prijatelj oblikovalske ekipe, je umrl prezgodaj. Njegova mati je ustanovila Roger That, da bi drugim mladim ponudila možnost zavetja, poslušanja in svetovanja. Kot mlad oblikovalec je imel Rogier edinstven logotip. Ker je Roger That nastal po smrti Rogierja Hulsta, je agencija želela, da oblikovanje izhaja iz njegove zasnove. Na podlagi značilnega logotipa Rogierja van Hulsta je oblikovalec ustvaril sistem, ki predstavlja raznobarvnost in raznolikost mladih.

The Recognition

About the Železna nagrada A' Design Award

Roger That Inspirationlabs Korporativna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Roger That Inspirationlabs Korporativna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Roger That Inspirationlabs Korporativna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags: Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology: For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge: To keep the design of Rogier van Hulst alive in this new identity.
Inspiration: Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration: 2 months
Patents: 2023 Ruud Winder - Rebrandt
Team Members: Ruud Winder - Rebrandt
Image Credits: 2023 Ruud Winder - Rebrandt