Patisserie Chez Mikki Embalaža by Sherry Kuo

Patisserie Chez Mikki Embalaža by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2023

Patisserie Chez Mikki Embalaža

by Sherry Kuo

Client: Patisserie Chez Mikki

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Patisserie Chez Mikki Embalaža

Patisserie Chez Mikki, prodajalna sladkih delikates s sedežem v Tokiu, se je želela razlikovati na konkurenčnem trgu z novim dizajnom embalaže. Cilj je bil vzpostaviti prepoznavno prodajno točko in okrepiti podobo blagovne znamke z ustvarjanjem robustne identitete s kohezivnim vizualnim videzom, ki poudarja edinstvenost vsakega izdelka. Nastala prenova je vsebovala pastelne barve in duhovita sporočila, ki ustvarjajo čustveno povezavo s potrošniki, kar vodi do povečane maloprodaje in podpira lokalno skupnost od uvedbe novega dizajna.

The Recognition

About the Železna nagrada A' Design Award

Patisserie Chez Mikki Embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Patisserie Chez Mikki Embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Patisserie Chez Mikki Embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe