Delo Home Plakat avtorja Tao Ran je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2023

Home Plakat

avtor/ica: Tao Ran

Naročnik: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #149582

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Home Plakat

Plakat uporablja preprost črno-bel grafični vizualni jezik in humorno predstavitveno obliko, da občinstvu omogoči živo vizualno izkušnjo. Z gnezdenjem ptic ni mogoče najti vejevja za gnezdenje. Namesto tega se kot material za gnezdenje uporabljajo plastične slamice, kar odraža resno okoljsko škodo. Upati je, da se bo občinstvo lahko zamislilo o propadanju okolja in pozvalo ljudi k večji pozornosti varovanju okolja in gozdov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Home Plakat je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Home Plakat se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Home Plakat sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimenzije in embalaža: 700*1000mm
Oznake: poster、Environment、ecology、birds
Proizvodna tehnologija: Will print on the textured paper that gives the prints the touch feeling.
Oblikovalski izziv: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Raziskave: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiracija: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Trajanje projekta: Poster design started in June 2022 and completed in September 2022.
Potek delovanja: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.