Shochu X Oblikovanje Embalaže by Kota Sagae - Saga Inc

Shochu X Oblikovanje Embalaže by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2023

Shochu X Oblikovanje Embalaže

by Kota Sagae - Saga Inc

Client: Shochu X

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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Colors

The Design

About Shochu X Oblikovanje Embalaže

Zasnovan za prenovo blagovne znamke Shochu X, podjetja, ki ustvarja novo vrednost iz sodobne perspektive za shochu, tradicionalno žgano pijačo, proizvedeno v regiji Kyushu na Japonskem. Osredotočen na dejstvo, da ta znamka ne ponuja le vrednosti alkoholnih pijač, temveč ceni tudi odnos s kulturo in življenjskim slogom. Uporabil je zahodnjaško žgano pijačo, kot sta oblika steklenice in etiketa, vendar je dodal grafično podobo z vzorcem japonskega sloga in minimalistično estetiko, da bi izrazil kulturno fuzijo med Zahodom in Vzhodom ter svetovnimi državljani' sreča, da smo družbeno povezani skozi ta shochu.

The Recognition

About the Zlata nagrada A' Design Award

Shochu X Oblikovanje Embalaže je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Shochu X Oblikovanje Embalaže se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Shochu X Oblikovanje Embalaže ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
Dimensions & Packaging: Bottle size: Φ85mm, H175mm
Tags: Japanese-style, minimal, luxury, fusion, lifestyle
Inspiration: Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
Team Members: Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii
Image Credits: Saga inc.