Sonder Moments 3D umetnost s prostim očesom by Flint Walk

Sonder Moments 3D umetnost s prostim očesom by Flint Walk is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje Competition Category.

ŽeleznaRačunalniška grafika· 2023

Sonder Moments 3D umetnost s prostim očesom

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Železna nagrada A' Design Award Winner in Računalniška grafika Category

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The Design

About Sonder Moments 3D umetnost s prostim očesom

Sonder Moments je javno umetniško delo v 3D tehniki s prostim očesom, prikazano na digitalnem oglasnem panoju v osrednjem območju Chengduja na Kitajskem. Umetniško delo prikazuje velikansko figuro, ustvarjeno z računalniško grafiko in 3D tehnologijo za prosto oko. Elementi cvetov, marmorja in stekla so združeni z delci učinkov na meteoritih. Delo je predstavljeno na LED zaslonu z ločljivostjo 8K in površino 888 kvadratnih metrov. Velika velikost ustvarja močan vizualni vtis. Velikanska figura predstavlja samozavedanje in moč posameznika.

The Recognition

About the Železna nagrada A' Design Award

Sonder Moments 3D umetnost s prostim očesom je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Sonder Moments 3D umetnost s prostim očesom se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Sonder Moments 3D umetnost s prostim očesom zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.