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Bamboo Craft Festival Arhitekturna Narativna Ilustracija by Wing Sze Wincy Kung

Bamboo Craft Festival Arhitekturna Narativna Ilustracija by Wing Sze Wincy Kung is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.


SrebrnaGrafika· 2023

Bamboo Craft Festival Arhitekturna Narativna Ilustracija

by Wing Sze Wincy Kung

Client: Wing Sze Kung

Srebrna nagrada A' Design Award Winner in Grafika Category

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The Design

About Bamboo Craft Festival Arhitekturna Narativna Ilustracija

Kot odgovor na obsežno urbanizacijo Hongkonga in posledično izgubo njegove kulturne raznolikosti je A Bamboo Craft Festival zasnovan z velikimi dvignjenimi začasnimi ploščadmi in strukturami iz bambusa, ki ustvarjajo urbano prostorsko praznovanje za ohranjanje in oživljanje lokalnih uličnih življenjskih kultur, tradicij, in obrtništvo. Festival poteka vsako leto in želi pritegniti javnost k doživljanju in raziskovanju lokalnih uličnih kultur in rokodelstva prek delavnic in predstav, ki utelešajo duh Hongkonga.

The Recognition

About the Srebrna nagrada A' Design Award

Bamboo Craft Festival Arhitekturna Narativna Ilustracija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Bamboo Craft Festival Arhitekturna Narativna Ilustracija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Bamboo Craft Festival Arhitekturna Narativna Ilustracija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
Dimensions & Packaging
Dimension of the illustration poster:
594mm x 841mm x 7 pieces
1000mm x 430mm x 2 pieces
Dimension of the storybook:
210mm x 210mm x 7 books
Tags
illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
Production Technology
printed materials: printed illustration, storybook
Design Challenge
The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
Research
More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
Inspiration
Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
Project Duration
The project started at Jan 2022 and finished at June 2022 in Hong Kong
Operation Flow
The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo.
Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
Image Credits
Wing Sze Wincy Kung

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