Ecommuni Brochure Storitev za izkušnjo obiska razstave by Xi Zhu is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Meta, strateško in storitveno oblikovanje Competition Category.
ŽeleznaStoritev· 2023
Ecommuni Brochure Storitev za izkušnjo obiska razstave
by Xi Zhu
Železna nagrada A' Design Award Winner in Storitev Category
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- Verified Award Winner
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The Design
About Ecommuni Brochure Storitev za izkušnjo obiska razstave
Ecommuni Brochure je storitveni dizajn, ki obiskovalcem razstav omogoča izdelavo osebnih brošur. Obiskovalci med razstavo izbirajo eksponate s pridržanjem pametnega telefona ob NFC nalepke, nameščene poleg izdelkov. Izbrani predmeti se zberejo v digitalni brošuri, ki jo je mogoče urejati v aplikaciji, vključno s spremembami postavitve, oznakami in majhnimi ikonami. Naslovnica se ustvari na podlagi poti ogleda. Brošura se natisne na papir šele, ko obiskovalec zapusti razstavo. S tem se zmanjša količina papirnatih odpadkov, zbrani podatki pa podpirajo razvoj razstavne industrije.
The Recognition
About the Železna nagrada A' Design Award
Ecommuni Brochure Storitev za izkušnjo obiska razstave je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Ecommuni Brochure Storitev za izkušnjo obiska razstave se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Ecommuni Brochure Storitev za izkušnjo obiska razstave zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
- Team Members
- Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang
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