Co-Grain Embalaža za žitne kosmiče – avtor Lide Ma, Zhiyi Zou and Yuxuan Mao

Delo Co-Grain Embalaža za žitne kosmiče avtorja Lide Ma, Zhiyi Zou and Yuxuan Mao je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Co-Grain Embalaža za žitne kosmiče

avtor/ica: Lide Ma, Zhiyi Zou and Yuxuan Mao

Naročnik: Co-Grain

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #150157

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Co-Grain Embalaža za žitne kosmiče

Co-Grain je embalaža za žitne kosmiče, ki jo je mogoče spremeniti v krmilnico za ptice. Embalaža je izdelana iz visoko trdnega kraft papirja, ki je natisnjen, premazan, izsekan, zlepljen in oblikovan. Ko žitnih kosmičev ni mogoče porabiti pred iztekom roka uporabe, se škatla v štirih korakih preoblikuje. Odtrgljiv obroč na vrhu tvori vrvico za obešanje, dno se odpre in vstavi se nosilec, ki ustvari stojno ploščad, notranja odprtina pa se odtrga, da omogoči dostop do zrnja. Zasnova zmanjšuje količino zavržene hrane in pticam v mestih pomaga najti hrano.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Co-Grain Embalaža za žitne kosmiče je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Co-Grain Embalaža za žitne kosmiče se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Co-Grain Embalaža za žitne kosmiče sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimenzije in embalaža: Length 86mm Width 100mm Height 225mm
Oznake: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Proizvodna tehnologija: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Oblikovalski izziv: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Raziskave: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiracija: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Trajanje projekta: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Potek delovanja: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patenti: Patent application in process
Člani ekipe: Designer: Zhiyi Zou
Designer: Yuxuan Mao