Vegan Style Oblikovanje Embalaže by Veronica Vicente Ruiz

Vegan Style Oblikovanje Embalaže by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2023

Vegan Style Oblikovanje Embalaže

by Veronica Vicente Ruiz

Client: Veralidad Studio

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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Colors

The Design

About Vegan Style Oblikovanje Embalaže

Oblikovanje embalaže za celotno paleto izdelkov za manjše podjetje, ki se ukvarja s proizvodnjo fermentov iz indijskih oreščkov in veganskih sirov. Ročno izdelano iz rastlin s 100% veganskimi naravnimi sestavinami. Blagovna znamka promovira veganski način življenja z odpravljanjem dejanj izkoriščanja ali trpljenja živali ter zmanjševanjem njegovega vpliva na okolje. Prenova in blagovna znamka embalaže je temeljila na teh premisah blagovne znamke, da bi poudarila vrednote in etiko blagovne znamke. Te prostore je mogoče videti tudi v materialu, uporabljenem za novo embalažo, recikliranem materialu.

The Recognition

About the Železna nagrada A' Design Award

Vegan Style Oblikovanje Embalaže je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Vegan Style Oblikovanje Embalaže se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Vegan Style Oblikovanje Embalaže zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
Dimensions & Packaging: 100 mm x 100 mm x 45 mm
Tags: packaging plant based, packaging vegan, design packaging sustentable
Production Technology: The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
Design Challenge: The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
Inspiration: The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
Project Duration: Project start August 2021, project completion May 2022, Cantabria, Spain
Patents: Serra Vegana National brand M4160284(6) pending
Image Credits: Ilustrator: Verónica Vicente
Mockups: Verónica Vicente