Endless Scenery Mestni plakat by Leijing Zhou, Aoyi Shen and Aiwen Mai

Endless Scenery Mestni plakat by Leijing Zhou, Aoyi Shen and Aiwen Mai is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Generativno, algoritemsko, parametrično in z UI podprto oblikovanje Competition Category.

BronastaGenerativno· 2023

Endless Scenery Mestni plakat

by Leijing Zhou, Aoyi Shen and Aiwen Mai

Client: Zhejiang University

Bronasta nagrada A' Design Award Winner in Generativno Category

76,823
Verified Award Winner
Verify Award Status for #150390

View at A' Design Award Press Release Award Badge

Colors

The Design

About Endless Scenery Mestni plakat

Neskončna pokrajina je serija mestnih plakatov, ki temelji na desetih znamenitih pogledih jezera Zahodno jezero v Hangzhouju na Kitajskem. Plakati prikazujejo dobro znane razglede, kot sta Tri ribnike, ki odsevajo luno in Ukrivljeno dvorišče z lotosovim ribnikom poleti. Vsaka podoba združuje slikarstvo umetne inteligence s klasičnim kitajskim akvarelnim slogom. Osnovne podobe so bile ustvarjene z orodjem za slikanje z umetno inteligenco in nato izpopolnjene v programski opremi za urejanje slik. Različni barvni toni izražajo značaj vsake pokrajine. Plakate je mogoče uporabiti tudi za znamke, publikacije, tiskane oglase in embalažo.

The Recognition

About the Bronasta nagrada A' Design Award

Endless Scenery Mestni plakat je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Endless Scenery Mestni plakat se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Endless Scenery Mestni plakat sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed.
Dimensions & Packaging: The length is 3600px and the width is 3600px.
Tags: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting
Production Technology: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop.
Design Challenge: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works.
Research: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs.
Inspiration: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture.
Project Duration: The project was launched in Hangzhou in January 2023.
Operation Flow: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc.
Team Members: Leijing Zhou
Aoyi Shen
Aiwen Mai
Image Credits: Aoyi Shen
Aiwen Mai