20th Anniversary Logotip by Huo Kai is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.
BronastaGrafika· 2023
20th Anniversary Logotip
by Huo Kai
Client: Northeastern University of China
Bronasta nagrada A' Design Award Winner in Grafika Category
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- Verified Award Winner
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The Design
About 20th Anniversary Logotip
20. obletnica je logotip, ustvarjen za Akademijo umetnosti na Severnovzhodni univerzi na Kitajskem. Logotip zaznamuje dvajset let od ustanovitve akademije. Oblikovanje združuje številko 20 s podobami mlina na veter, cvetlic in trakov. Štirje trakovi predstavljajo štiri glavne programe akademije. Logotip je izdelan s štiribarvnim tiskom, tehnikami pozlate in vtiskovanja. Znak se uporablja na tiskanih dokumentih, spominkih in kulturnih izdelkih. Cilj je deliti praznovanje z nekdanjimi študenti na Kitajskem in po svetu.
The Recognition
About the Bronasta nagrada A' Design Award
20th Anniversary Logotip je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od 20th Anniversary Logotip se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. 20th Anniversary Logotip sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a logo to celebrate the 20th anniversary of the founding of College of Arts. What is different is that the design is important to integrate into the leapfrog concept of the Academy and compete with the development of various majors. It will be used during the 20th anniversary of the college and celebrate the college's birthday with alumni at home and abroad.
- Dimensions & Packaging
- Logo Data size: 800mm (H) x 800mm (W), 300dpi, cmyk. Packing Data size: 420mm (H) x 300mm (W). Notebook Data size: 291mm (H) x213mm (W).
- Tags
- Logo, Art, Celebration, Print, Cultural creativity, Graphic design
- Production Technology
- The logo adopts four-color printing technology, bronzing technology, indentation technology, etc., and is widely used in printing documents. The works are also printed in cultural and creative products to spread the festivities of the festival.
- Design Challenge
- The difficulty of this project design lies in the unity of creativity and artistic beauty of the 20th anniversary. The emotion, appeal and artistic communication effect of works on people are very important.
- Research
- It is a visual art design to celebrate the anniversary of the college. The purpose is to unite and let alumni at home and abroad celebrate the important birthday of their alma mater. The publicity method is to mail to alumni through souvenirs, printed materials and other publicity media, which has memorial significance and cultural value.
- Inspiration
- The inspiration of the work comes from the beautiful blooming of flowers watered by black water. The windmill of the Academy of Arts is continuously rotating and developing. The four majors of the Academy of Arts are advancing side by side, and the ribbon is dancing a beautiful tomorrow, celebrating the 20th anniversary of the founding of the Academy of Arts of Northeast University.
- Project Duration
- The project starts in January 2021 and ends in February 2021 in Shenyang, China
- Operation Flow
- In order to celebrate the 20th anniversary of College of Arts, the works were used in print, souvenirs, etc. Through close contact between people and signs, the works can make people feel the festive atmosphere of the festival.
- Image Credits
- Image #1 : Creator Huo Kai, Gao He, 2021.
Image #2 : Photographer Gao He, 2021.
Image #3 : Photographer Gao He, 2021.
Image #4 : Photographer Huo Kai, 2021.
Image #5 : Photographer Huo Kai, 2021.
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