Srebrna Embalaža · 2023
Red Gladiolus Darilna škatla za oreščke
by Guangzhou Miguo Food Co.,Ltd
- Srebrna nagrada A' Design Award 2023 in Embalaža
- CLIENT: Guangzhou Miguo FoodCo.,Ltd
- Estimated Number of Design Views: 22,132
- Verification code 31F9C6A31F · Verify this award
Colors
About Red Gladiolus Darilna škatla za oreščke
Red Gladiolus je darilna škatla, oblikovana za pakirane oreščke. Škatla ima pokončno trikotno obliko, ki jo je navdihnil borov storž, s čimer ustvarja vizualno povezavo z logotipom blagovne znamke ter z njenim konceptom močne in pokončne rasti. Barvno shemo tvorita rdeča in rožnato zlata, nanešeni na papir z žametno teksturo, rožnato zlati detajli pa so dodani z vročim tiskom. Na vsaki strani je nameščena zaponka iz jagnječjega usnja, ki služi odpiranju škatle. V notranjosti so oreščki v kozarcih predstavljeni skupaj z orodjem za odpiranje oreščkov in priročnikom. Škatla meri 410 krat 410 krat 150 milimetrov.
About the Srebrna nagrada A' Design Award
Red Gladiolus Darilna škatla za oreščke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Red Gladiolus Darilna škatla za oreščke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Red Gladiolus Darilna škatla za oreščke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Press Kit
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
