Dog Yep Embalaža za pasje priboljške by Rodrigo Chiaparini

Dog Yep Embalaža za pasje priboljške by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2023

Dog Yep Embalaža za pasje priboljške

by Rodrigo Chiaparini

Client: Chiapa Design

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dog Yep Embalaža za pasje priboljške

Dog Yep je koncept embalaže za linijo funkcionalnih pasjih priboljškov. Glavni element logotipa se navezuje na idejo, da naj se psi igrajo in ostanejo aktivni, hkrati pa ponavlja tudi obliko samega priboljška. Ilustrirani liki in živahna barvna paleta ustvarjajo igriv videz ter poskrbijo, da je linija izdelkov lahko opazna na policah in v spletnih trgovinah. Priboljški so predstavljeni v pločevinkah, izbranih tako, da ustrezajo temu segmentu. Namen Dog Yep je spodbujati igro in aktivnost s pomočjo zdrave prehrane.

The Recognition

About the Bronasta nagrada A' Design Award

Dog Yep Embalaža za pasje priboljške je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Dog Yep Embalaža za pasje priboljške se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Dog Yep Embalaža za pasje priboljške sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, pet snack brand, packaging
Production Technology: It's a concept design, therefore it was only developed digitally.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin