Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni by Hu Jijun

Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni by Hu Jijun is a highly esteemed winner of the very prestigious 2023 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2023

Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni

by Hu Jijun

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #150683

View at A' Design Award Press Release Award Badge

Colors

The Design

About Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni

Galaxy Trail X je oblikovanje embalaže za hrano ob prazniku sredine jeseni, razvito v sodelovanju s planetarijem. Zunanje ohišje je srebrna kovinska škatla v obliki trikotnika, oblike, izbrane zaradi svoje povezave z vesoljem in komunikacijo. Za razliko od običajnih ploskih kovinskih škatel je zgornji del ohišja dvignjen za en centimeter, kar izraža željo prebiti ravnino in seči do zvezd. Notranja obloga nadomešča plastično peno s kartonsko konstrukcijo, pritrjeno z zaskočnimi jezički in brez lepila. Škatla meri 361 krat 312 krat 75 milimetrov.

The Recognition

About the Zlata nagrada A' Design Award

Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimensions & Packaging: Length x width x height: 361*312*75mm
Tags: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Production Technology: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Design Challenge: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Research: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiration: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Project Duration: 2022.7-9, Shanghai
Operation Flow: /