Železna Oglaševanje · 2024
Barking Good Blagovna vsebina
by Squared
- Železna nagrada A' Design Award 2024 in Oglaševanje
- CLIENT: Squared
- Estimated Number of Design Views: 44,301
- Verification code CABF6C8DAE · Verify this award
Colors
About Barking Good Blagovna vsebina
Nega hišnih ljubljenčkov je vstopila v novo obdobje. Mali kosmatinčki so zdaj obravnavani kot enakovredni družinski člani in prejemajo vedno več pozornosti in nege. Za negovalni salon, ki ponuja razkošno razvajanje in vrhunske tretmaje za pse, je bila razvita široka paleta blagovne vsebine, ki vzpostavlja popolnoma novo vizualno komunikacijo in pomaga pripovedovati to novo zgodbo. Psi imajo svoj značaj, stil in osebnost ter so predstavljeni kot protagonisti, ki si zaslužijo vrhunsko pasje razvajanje.
About the Železna nagrada A' Design Award
Barking Good Blagovna vsebina je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Barking Good Blagovna vsebina se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Barking Good Blagovna vsebina zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
Press Kit
- Unique Properties
- Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
- Tags
- dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
- Production Technology
- A full visual communication was developed, including print, collateral and digital applications.
- Inspiration
- Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
- Project Duration
- The project is developed at the beginning of 2023 and is currently ongoing.
- Image Credits
- Creative Director Yana Okoliyska
Agency SQUARED
