Oat Milk Primarna funkcija: Embalaža za pijače by Wallrus Design Studio

Oat Milk Primarna funkcija: Embalaža za pijače by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2023

Oat Milk Primarna funkcija: Embalaža za pijače

by Wallrus Design Studio

Client: Wallrus Design Studio

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
Verify Award Status for #150948

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Colors

The Design

About Oat Milk Primarna funkcija: Embalaža za pijače

Besedilo knjige: Ovseno mleko je oblikovanje embalaže za rastlinsko mlečno pijačo, narejeno iz ovsa. Embalaža je aseptična kartonska škatla z dimenzijami 85 mm širine, 85 mm globine in 230 mm višine, grafika pa je nanesena s fleksografskim tiskom. Na embalaži so prikazane ilustracije mladih ljudi z različnimi življenjskimi slogi, ki predstavljajo pijačo kot novo in hranljivo. Zdrave vsakodnevne navade so na slikah prikazane na subtilen način. Cilj oblikovanja je izstopati na polici in povabiti potrošnike, ki še ne poznajo okusa ovsenega mleka, da ga poskusijo.

The Recognition

About the Bronasta nagrada A' Design Award

Oat Milk Primarna funkcija: Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Oat Milk Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Oat Milk Primarna funkcija: Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
Dimensions & Packaging: Width 85 mm x Depth 85 mm x Height 230 mm
Tags: Oat Milk, Tetrapak, Milk, Healthy
Production Technology: This product is flexo-printed on tetrapack aseptic box.
Design Challenge: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
Research: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
Inspiration: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
Project Duration: The project started in January 2022 in Iran and finished in April 2022 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Team Members: Creative director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio