Ranger Vizualna identiteta by Zhang Weiwei

Ranger Vizualna identiteta by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2023

Ranger Vizualna identiteta

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Železna nagrada A' Design Award Winner in Grafika Category

12,000
Verified Award Winner
Verify Award Status for #150972

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Vizualna identiteta

Ranger je vizualna identiteta, ustvarjena za hotel, ki je namenjen mladim potnikom. Identiteta primerja vsakega gosta z rangerjem, likom, znanim iz fantazijskih zgodb. Maska rangerja je uporabljena kot glavni ustvarjalni element, iz katerega izhaja serija simbolov rangerjeve opreme. Simboli so uporabljeni na pisarniških in hotelskih pripomočkih v standardnih velikostih, pa tudi na predmetih, ki gosta spodbujajo k interakciji. Logotip je natisnjen s tehniko laserskega vtiskovanja folije, zaradi česar se površina ob opazovanju iz različnih zornih kotov spreminjajoče blešči.

The Recognition

About the Železna nagrada A' Design Award

Ranger Vizualna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Ranger Vizualna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Ranger Vizualna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.