Zao from Xinghua Village Embalaža za žgane pijače by Chunyang Wang

Zao from Xinghua Village Embalaža za žgane pijače by Chunyang Wang is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2023

Zao from Xinghua Village Embalaža za žgane pijače

by Chunyang Wang

Client: Qiangyuanzao

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Zao from Xinghua Village Embalaža za žgane pijače

Zao iz vasi Xinghua je oblikovanje embalaže za kitajsko žgano pijačo. Ilustrirani glavni vzorec prikazuje proces gojenja pšenice in njene predelave v žganje. Kitajska pismenka imena serije je združena z evropskimi gotskimi črkovnimi oblikami. Vitke linije in dekorativni vzorci povezujejo tradicijo s sodobnim oblikovanjem. Etiketa uporablja postopek srebrnega tiska s finimi linijami, škatla pa temne UV-linije, ki jih je mogoče zaznati na otip. Prozorna steklenica razkriva čisto barvo žganja. Namen oblikovanja je predstaviti kitajsko žgano pijačo mlajšim generacijam in ljudem iz različnih kultur.

The Recognition

About the Srebrna nagrada A' Design Award

Zao from Xinghua Village Embalaža za žgane pijače je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zao from Xinghua Village Embalaža za žgane pijače se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zao from Xinghua Village Embalaža za žgane pijače je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
Tags: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
Production Technology: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
Design Challenge: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
Research: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
Inspiration: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
Project Duration: Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021
Operation Flow: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
Team Members: Chunyang Wang