Precious Pastries Embalaža za slaščice by Hui Qiong Yang

Precious Pastries Embalaža za slaščice by Hui Qiong Yang is a highly esteemed winner of the very prestigious 2023 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2023

Precious Pastries Embalaža za slaščice

by Hui Qiong Yang

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #151131

View at A' Design Award Press Release Award Badge

Colors

The Design

About Precious Pastries Embalaža za slaščice

Precious Pastries je oblikovanje embalaže za Bazhen Cake, tradicionalno kitajsko slaščico, ki vsebuje osem dragocenih sestavin. Zunanja škatla in papirnati ročaj se skupaj oblikujeta v podobo žerjava, ptice, ki v kitajski taoistični kulturi predstavlja zdravje in dolgo življenje. Konstrukcija je okolju prijazna in znižuje stroške. Ko se škatla odpre, zgornji del tvori celovito podobo, različne stranice štirih škatel pa se združijo v eno večjo sliko. Oblikovanje povezuje kulturo stoletje stare blagovne znamke z orientalsko estetiko.

The Recognition

About the Srebrna nagrada A' Design Award

Precious Pastries Embalaža za slaščice je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Precious Pastries Embalaža za slaščice se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Precious Pastries Embalaža za slaščice je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture.
Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience.
Inspiration: The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane.

Read the Press Release