Odaya Home Embalaža – avtor Elena Gamalova

Delo Odaya Home Embalaža avtorja Elena Gamalova je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2023

Odaya Home Embalaža

avtor/ica: Elena Gamalova

Naročnik: ODAYA Home

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Odaya Home Embalaža

Embalaža Odaya Home je morala odražati mojstrstvo uporabljene ročno šivane čipke in simbolično vrednost okraskov. Figura pava, osrednji element v prvi kolekciji Care and Love podjetja Odaya Home, je tradicionalni varuh doma. Dizajn embalaže je podobo pava razvil v fin zlato mrežo perja, ki spominja na samo klekljanje čipk. Zgodba blagovne znamke je pripovedana na notranji strani pokrova darilne škatle, občutljiv robni papir s sloganom znamke "Ti pripadaš in to je dom, Odaya Home" zagotavlja nežen ovoj za fino bombažno satensko tkanino v notranjosti.

Priznanje

O nagradi Železna nagrada A' Design Award

Odaya Home Embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Odaya Home Embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Odaya Home Embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Dimenzije in embalaža: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Oznake: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Proizvodna tehnologija: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Oblikovalski izziv: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Raziskave: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiracija: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Trajanje projekta: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Potek delovanja: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patenti: Copyrights belong to Elena Gamalova, 2023.
Zasluge za slike: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home