Geneo Zasnova razstavnega salona – avtor Belina Zhang

Delo Geneo Zasnova razstavnega salona avtorja Belina Zhang je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

BronastaInterier· 2023

Geneo Zasnova razstavnega salona

avtor/ica: Belina Zhang

Naročnik: Shanghai Brander Brand Design., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #151218

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Geneo Zasnova razstavnega salona

Geneo je razstavni salon, zasnovan za blagovno znamko za nego kože, ki združuje tehnologijo z naravnimi sestavinami. Prostor s 280 kvadratnimi metri uporablja vodo, rastline in kisik kot svoje glavne teme. Vhodno območje vsebuje svetlobno inštalacijo s tekočo vodo, steno z mehurčki, portretno steno in 5D kino. Steno z mehurčki je mogoče vrteti, svetloba pa nato razkrije različne rastline znotraj nje. V video območju se stropna razsvetljava in sistem dišav spreminjata glede na vsebino filma. Psevdo cement in teraco dajeta naraven in prvinski videz, medtem ko so bili vsi kotni robovi sten ročno zaobljeni in polirani.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Geneo Zasnova razstavnega salona je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Geneo Zasnova razstavnega salona se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Geneo Zasnova razstavnega salona sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Geneo is a tech-driven skin beauty brand infusing technology with natural skin care ingredients. This design intends to concretize the product features or advantages through special space and lighting design. Capitalizing on the crafted setups at the entrance, including flowing water light, bubble wall, portrait wall and 5D cinema, every user who walks into the brand store will readily know the product advantages, as if they stood in the exclusive space of Geneo brand.
Dimenzije in embalaža: Showroom covering 280m²
Oznake: beauty, tech, nature, interior, branding
Proizvodna tehnologija: Geneo is a tech-driven beauty brand originating from Israel, so the showroom was constructed using a lot of pseudo cement, terrazzo and other building materials that seem to be natural and primitive, with a view to shaping a style approximating the brand’s origin.
Oblikovalski izziv: Even though we hope to make a form like flowing water in the showroom, it is really hard to do so. For this reason, all the wall corners in the showroom were rounded. For the accuracy of round corners, we used a lot of manual work and time to polish. Especially for the interior doors, the vertical faces of the doors are cambered, so we had to polish by hand and made double cambered doors. In addition, we intensified our efforts to create a natural terrazzo texture of the flooring because material will show different color tones depending on the degree of dryness.
Raziskave: The pain points of tech beauty products necessitate the highlighting of product strengths in respect of natural and healthy ingredients. In this vein, we attempt to promote a natural, healthy beauty and deliver a relaxing and distinctive sensory experience to users with respect to the showroom construction and the associated installations in the showroom.
Inspiracija: In the design stage, the showroom was designed to incorporate the elements of oxygen, water and plants. As water, plants and oxygen are the underlying features of Geneo products, we extracted them as the space elements. Inspired by this and considering the interactive experience among users in the showroom, we blended product related elements with the facilities in the showroom, in order to present the brand-specific atmosphere.
Trajanje projekta: Geneo’s physical store project
Design commenced in October 2022
Construction commenced in December 2022
Store opened in mid-February 2023
Potek delovanja: The bubble wall at the entrance of the showroom is a space interaction installation. Once rotated, it receives light illumination and displays different types of plants, so that the diverse and natural product ingredients of Geneo brand are visualized. In the video display area, the lighting and fragrance system on the ceiling will make color and fragrance varied according to the video content, thus getting users immersed in respect of sight, smell and sound. In all kinds of functional areas that follow, users are given an access to product services.