Zlata Sejem · 2023
Elegance and Modernity Razstavna stojnica
by Smart Design Expo - Joanna Dittmar
- Zlata nagrada A' Design Award 2023 in Sejem
- CLIENT: Drutex
- Estimated Number of Design Views: 434,962
- Verification code 2573346C69 · Verify this award
Colors
About Elegance and Modernity Razstavna stojnica
Eleganca in modernost je razstavna stojnica, ustvarjena za sejem v Nürnbergu. Stojnica meri 21,5 krat 11 metrov, stene pa so visoke 5 metrov. Črne in betonske površinske obdelave so kombinirane z rastlinskimi elementi in skrbno premišljeno osvetlitvijo, da so izdelki predstavljeni v umirjenem okolju. Fasada je izdelana iz laminata, viseča zlata instalacija v obliki oblaka je oblikovana iz kovinske ograje, razstavne enote pa so lakirane v zlati barvi. Vse dele so v lastni delavnici izdelali mizarji. Zaslon velikosti 6 krat 3,5 metra predvaja film, ki privablja obiskovalce že od daleč.
About the Zlata nagrada A' Design Award
Elegance and Modernity Razstavna stojnica je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Elegance and Modernity Razstavna stojnica se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Elegance and Modernity Razstavna stojnica ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward. - Dimensions & Packaging
- SIZE: 21,5 x 11m
5m high walls
Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design. - Tags
- elegant, modern, minimalist,
- Production Technology
- The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.
Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.
Choosing the right lighting made it possible to showcase the products in their intended environments. - Design Challenge
- Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
- Research
- Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
- Inspiration
- Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail. - Project Duration
- Frontale 2022, Nuremberg
- Operation Flow
- the stand has a warm, sophisticated and light look
- Patents
- Smart Design Expo
- Image Credits
- Smart Design Expo
