Lucky Forever Tea Primarna funkcija: Embalaža za čaj – avtor Shenzhen Banana Design Co. Ltd

Delo Lucky Forever Tea Primarna funkcija: Embalaža za čaj avtorja Shenzhen Banana Design Co. Ltd je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2024

Lucky Forever Tea Primarna funkcija: Embalaža za čaj

avtor/ica: Shenzhen Banana Design Co. Ltd

Naročnik: Shenzhen Banana Design Co. LTD

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,714

Potrjeni dobitnik nagrade

Preverite status nagrade za #151857

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Lucky Forever Tea Primarna funkcija: Embalaža za čaj

Besedilo knjige: Lucky Forever Tea je oblikovanje papirne embalaže za čaj Pu-erh. Škatla vsebuje pet okroglih čajnih vrečk, po eno za vsak dan delovnega tedna. Mrežasti predalček v notranjosti omogoča pripravo čaja na poti, v pisarni ali med potovanjem. Izvlečna papirna škatla je tiskana in folijsko tiskana (foil stamping). Ilustracije v modernem slogu prikazujejo tradicionalne motive sreče, kot so žerjavi, buče, potonike, srake, koi ribe, lampijoni in zlatniki (ingoti). Praznično oblikovanje nosi želje po boljši prihodnosti. Cilj je narediti čaj Pu-erh preprost in privlačen za mlade potrošnike.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Lucky Forever Tea Primarna funkcija: Embalaža za čaj je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Lucky Forever Tea Primarna funkcija: Embalaža za čaj se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Lucky Forever Tea Primarna funkcija: Embalaža za čaj sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging contains five round Pu-erh tea bags for daily use, perfect for a five-day workweek. This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The packaging illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, magpies,lanterns, and ingots. The festive design embodies blessings for a better future.
Oznake: Tea Packaging、Lucky Forever
Proizvodna tehnologija: The material is paper box, the construction is in pull-out form and the process is printed and foil stamped.
Oblikovalski izziv: Packaged for easy portability.This allows young people to easily enjoy Pu-erh tea, whether on a trip or in the office, just like drinking coffee.
Inside the package is a mesh storage compartment for brewing tea, so users can brew tea on the go, just like coffee.
Raziskave: This tea packaging is targeted at young consumers and uses illustration as the main expression technique. Traditional elements are incorporated into the design, presented in a modern illustration style , which better meet the needs of young consumers.
The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, peonies, lucky peonies, magpies, koi fish, and ingots. The festive design embodies blessings for a better future.
Inspiracija: The name of the tea is "Lucky Forever" and the customer group is young, so the illustration format is more in line with the younger consumer group.
The packaging uses both illustrations and hot stamping techniques. The illustration content reflects various auspicious meanings using traditional cultural elements such as cranes, gourds, quails, peonies, lucky peonies, magpies, koi fish, lotus flowers, lanterns, and ingots. The festive design embodies blessings for a better future.
Trajanje projekta: The project was completed in Shenzhen in August 2022
Člani ekipe: Creative Director: Yang Qianfu
Creative Director: Lin Xupan
Design Director: Lin Songcai
Planning Director: Xu Zhanli